Is your business not growing as per your expectations ?Are you not getting the results you need for Business?” 

For any business regardless of any industry, growth means increasing the CRP (Customer, revenue and Profit).CRP is the results of any business, so if you want to increase the CRP, you must give importance to proper strategies and action plans.

Here in 11X Company consulted many organizations to increase the CRP with proper execution of 5 action numbers. So here we are to help you to understand what are the 5 numbers or fundamentals for any business to increase the Customer Revenue and Profit.

1 - Number of Leads

How many number of leads do you have currently in your business? Do you count leads in your business? Are all the leads you get junk leads? Do you have any strategy to bring leads into your enterprises?

 The number of leads is a by product of marketing. like Henry Ford said “Those who stop marketing to save money are like those who stop a clock to save time.” Without Marketing you can't grow your business.

So you must need  a proper target number of leads. And You need to implement the Right strategies to get the target leads. 

Here are the some of the lead generation strategies include:

• Webinar

• Lead Magnets

• Customer Referral Program

• Educational Workshops

• Content Marketing

• Influencers Marketing

2 - Conversion Percentage 

Currently, what is the conversion rate in your Business? Do you have the Right System to convert a large number of leads? Do you have the right strategies to convert leads?

Without conversion, There is no point in creating Leads. So you must set a target of conversion rate and implement the right strategies to convert the leads.

Here are the some of the conversion strategies include:

• Value driven Follow-ups

• Referral incentives

• Streamlined Sales Process

• Bundle Deals

• Customer Review and Ratings
  

3 - Average Number of Transactions

 Currently, How many transactions do you receive from each of your customers? do you have any strategy to increase the average Number of Transactions?

 Average number of transactions meant by Total no of bills / total no of customers .If you can increase Average number of transactions it will be a huge boost to the Revenue and Profit.

Here are the some of the strategies to increase Average Number of Transactions include:

• Upselling  and Cross selling

• Service ad-on

• Exclusive access to new products

• Reactivate Old Clients

• Special Days Offers

4 - Average Value of Transactions

 Currently ,How Much is the Value of average sales in your business ?Do you calculate average value across all transactions in your business? If you can increase the transaction value , it gives you a huge boost in revenue and profit. Average Value of transactions meant by  Total Revenue / total no of bills.

Here are the some of the strategies to increase Average Value of Transactions include:

• Higher Prices

• Payment Plan options

• Introduce Premium Packages

• Extended Warranties

• Customization of Product and Services

5 - Margin Percentage 

What is your currency profit Margin in your Business? Do you Think about changing your Profit Ratio? A company's profit margin % has an important effect on its competitiveness, growth, and financial stability. You must find a way to increase the profit percentage.

Here are the some of the strategies to increase Profit Margin include:

• Hiring interns

• Increase Gross margin

• Renegotiate Contracts

• Performance based Salaries /Incentives

• Cost Cutting

How can you increase Customer, Revenue and Profit through this 5 fundamentals

Customer

Leads x Conversion rate

Revenue 

Customer x Average no.Of transactions x Average value of transactions

Profit 

Revenue x Margin%

From the above picture you can clearly understand the big change made in the CRP (customer, revenue and profit ) of the business by the increase of each fundamentals. 

For Example

If you have a profit of 660,000

And you focus on this 5 fundamentals and increase each fundamental 15%

The profit simply goes upto 1327500, which is 101% of increase in profit.

So in this method you can  increase your profit with cost effectiveness and ease.

If you also want to increase your Profit and find your current 5 numbers and drive your business growth , book an appointment with our 11X Business Coach.

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or you want more clarity in the fundamentals and how it works , please watch the free Training Video

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